Free Facebook & Meta Ads Downloader

The Meta Ad Library (formerly the Facebook Ad Library) is a free, public database of all ads currently running — and many that have run in the past — across Facebook, Instagram, Messenger, and the Meta Audience Network. Anyone can browse it without a Facebook account.

For advertisers it's a goldmine: you can see exactly what competitors are running, which creatives they're testing, how long an ad has been active, and which placements it targets. A Meta ads downloader simply lets you save those creatives locally instead of only viewing them in your browser.

Go to the Meta Ad Library, pick your country, set the category to “All ads,” and search for a brand or keyword. Click an ad to open its detail view — each ad card shows a Library ID and has its own shareable URL containing ?id=.

That URL is what you paste into the downloader. You can also paste a direct Facebook or Instagram ad link — anything pointing at facebook.com or instagram.com is recognized.

• Video ads — saved as MP4 in the original resolution Meta serves.
• Image ads — saved as JPG or PNG.
• Carousel ads — multiple images or videos in a single ad.
• Reels & Stories ads — vertical 9:16 creatives from both Facebook and Instagram.

The fastest way to make better ads is to learn from ads that are already working. Downloading competitor creatives lets you:

• Build a swipe file of high-performing hooks, angles, and formats.
• Spot which ads a competitor keeps running — a strong signal they convert.
• Brief your editors or AI tools with real reference instead of a vague description.
• Track creative trends in your niche over time.

Ads in the Meta Ad Library are public — Meta makes them viewable to anyone for transparency. Saving them for research, competitive analysis, and inspiration is a normal part of how marketers work.

What you should not do is republish someone else's creative as your own or reuse copyrighted footage, music, or talent in your ads. Treat downloaded ads as reference material, not free assets. When in doubt, recreate the idea with your own creative rather than copying the file.

Downloading an ad is step one. The real win is turning a proven competitor ad into your own version. With AdvertHunt you can take a winning ad as reference and generate a fresh AI video ad — swap the actor, change the product, keep the hook that's already converting.

Pair this downloader with our Meta Ad Safe Zone Checker to make sure your recreated ad fits every placement, and the CPM calculator to forecast what it'll cost to run.