Meta ad safe zone checker

Facebook Stories occupy the full 9:16 vertical canvas at 1080 x 1920 pixels. Following the correct Facebook story ad specs is critical: the top 250 pixels are reserved for the profile bar, which shows the advertiser's profile picture, account name, and the "Sponsored" label. The bottom 280 pixels are occupied by the reply bar and any swipe-up CTA, creating a vertical safe corridor between roughly y:250 and y:1640.

On both sides, Facebook applies a narrow 40-pixel padding where content can appear slightly clipped on certain devices with rounded screen corners. While this side margin is small, placing text flush against the edge is risky because not every phone renders the Story canvas identically. Keeping a 40-pixel buffer on the left and right ensures your copy remains legible across the full range of Android and iOS screen sizes.

When designing for this placement, treat the 1390-pixel vertical safe area as your true canvas. Anchor your headline and key visuals in the center third of the frame, and avoid placing small text anywhere near the top or bottom zones. If you are repurposing assets from Instagram Stories, double-check the safe zone dimensions because the two platforms use slightly different overlay sizes.

Facebook Reels share the same 1080 x 1920 canvas as Stories, but the overlay layout is substantially different. The header bar at the top covers roughly 200 pixels and includes the creator name, follow button, and navigation elements. The bottom zone is much larger than Stories — about 400 pixels — because it houses the caption text, original audio attribution, and a row of interaction prompts.

The right side of the Reel canvas is where the action buttons live: like, comment, share, and more. This column is approximately 120 pixels wide, creating a vertical strip where any content placed there will be partially or fully hidden. The left side maintains the standard 40-pixel margin. Combined, these three overlay zones — top, bottom, and right — make Facebook Reels the most constrained placement in the entire Meta ad ecosystem.

Designing for Reels requires a left-of-center composition strategy. Shift your focal point and any text toward the left half of the canvas, and keep all critical elements above y:1520 and below y:200. If you use text overlays on your Reel creative, make sure they are large enough to remain readable even if the bottom caption area pushes up slightly on smaller phone screens.

The 4:5 portrait format is the tallest image ratio Facebook allows in the News Feed, making it a popular choice for maximizing screen real estate on mobile. The canvas is 1080 x 1350 pixels. There is no top safe zone because the post header (profile picture, page name, and the "Sponsored" tag) renders above the image rather than on top of it.

The bottom 170 pixels of the image, however, are covered by the CTA button overlay. This is the strip where Facebook places buttons like "Shop Now," "Learn More," or "Sign Up." Any product image, price, or text that falls within this zone will be partially hidden once the ad is live in the Feed. Ads Manager does not always render this overlay in the preview, which makes pre-launch testing essential.

The left and right edges each have a 40-pixel margin where rounded device corners or slight rendering differences can clip content. For 4:5 Feed ads, the safest approach is to keep all essential information above y:1130 and inset at least 40 pixels from either side. Use the bottom area for background imagery or color that can afford to be partially covered without losing meaning.

The classic 1:1 square format remains one of the most versatile Facebook ad sizes because it performs well in both mobile and desktop Feed. The canvas is 1080 x 1080 pixels. Like the 4:5 format, there is no top overlay since the post header renders above the image boundary.

The bottom 150 pixels are reserved for the CTA overlay button. While this is slightly smaller than the 4:5 overlay, it still represents almost 14% of the image height, which is enough to hide a tagline or legal disclaimer. On mobile, the CTA button renders at full width across the image, so there is no way to dodge it by shifting text to a corner.

Side margins of 40 pixels apply on both left and right edges. For square Feed ads, centering your primary message both horizontally and vertically is the safest layout strategy. If you need text at the bottom of the image, place it above y:880 to give a comfortable buffer above the CTA zone. This format is also commonly used in carousel ads, where each card follows the same safe zone rules.